2023年11月8日，意大利国家馆在第二十六届FHC上海环球食品展上盛大开幕。本届FHC期间，在意大利对外贸易委员会ITA的支持下，20余家意大利食品企业亮相意大利国家馆，ITA推出的一系列精彩纷呈的活动，为大家展现了一场视觉盛宴。意大利驻沪总领事馆总领事安缇雅（Tiziana D'Angelo）女士、商务领事艾珊（Alessandra Palumbo）女士、意大利对外贸易委员会北京代表处首席代表，中国区和蒙古国总协调官张保龙（Gianpaolo Bruno）先生、意大利对外贸易委员会上海代表处首席代表迪嘉庆（Augusto Di Giacinto）先生、副代表秦佳（Cinzia Sarli）女士出席活动并致辞。
On November 8, 2023, the Italian National Pavilion was grandly opened at the 26th FHC Shanghai Global Food Show. During this year's FHC, more than 20 Italian food companies appeared at the Italian National Pavilion with the support of ITA, the Italian Foreign Trade Commission, and a series of exciting activities launched by ITA presented a visual feast for everyone. Ms. Tiziana D'Angelo, Consul General of the Consulate General of Italy in Shanghai, Ms. Alessandra Palumbo, Commercial Consul, Mr. Gianpaolo Bruno, General Coordinator of ITA China and Mongolia, Mr. Augusto Di GIacinto, Chief Representative of the ITA Shanghai Office, Mr. Gianpaolo Bruno, and Mr. Augusto Di GIacinto, Chief Representative of the ITA Shanghai Office. Mr. Augusto Di GIacinto, Chief Representative of the Italian Foreign Trade Commission Shanghai Representative Office, and Ms. Cinzia Sarli, Deputy Representative of the Italian Foreign Trade Commission Shanghai Representative Office, attended the event and delivered speeches.
本次意大利国家馆沿用简洁独特且极具意大利风貌和元素的设计打造。展会首日，意大利国家馆设置了多场近距离观摩及品鉴的环节。从橄榄油大师班、罗马经典菜肴到美味的意式冰淇凌的活动，意大利国家馆吸引到数百名行业领导、进口商、零售商和美食爱好者前来并参与其中。
This time, the Italian Pavilion was built with a simple, unique and very Italian style and elements design. On the first day of the exhibition, the Italian Pavilion set up a number of close observation and tasting sessions. From olive oil masterclasses and Roman classics to delicious gelato events, the Italian Pavilion attracted hundreds of industry leaders, importers, retailers and food lovers.
意大利驻沪总领事馆总领事安缇雅（Tiziana D'Angelo）女士在开幕式中说到：“即使在农业食品领域，意大利也是卓越、高品质原材料和注重环境可持续性的创新生产工艺的代名词。 除了这些使‘意大利制造’产品在世界上独一无二的特征之外，还增加了与原产地领土和传统的联系，我们可以从意大利馆展出的产品看到这些联系。因此，对我们来说，每一项有助于向越来越注重购买优质高端商品的中国公众和行业经营者传播更多关于农产品行业和意大利美食文化知识的举措都是至关重要的。推广意大利美食和农产品是意大利的首要任务。每年，意大利外交与国际合作部以及意大利驻外外交网络都会在全球意大利美食周之际组织众多活动。今年意大利美食周的主题是‘餐桌上的意大利美食：共享美味与健康’，我们很高兴和各位在这里一起为美食周拉开序幕。”
Ms. Tiziana D'Angelo, Consul General of the Consulate General of Italy in Shanghai, said during the opening ceremony: "Even in the agri-food sector, Italy is synonymous with excellence, high-quality raw materials and innovative production processes focused on environmental sustainability. To these characteristics, which make 'Made in Italy' products unique in the world, are added the links with the territories and traditions of origin, which we can see in the products on display in the Italian Pavilion. Therefore, for us, every initiative that contributes to spreading more knowledge about the agricultural sector and the culture of Italian gastronomy to the Chinese public and industry operators, who are increasingly interested in purchasing quality and high-end goods, is of paramount importance. The promotion of Italian gastronomy and agricultural products is a top priority for Italy. Every year, the Ministry of Foreign Affairs and International Cooperation and the Italian Diplomatic Network abroad organize numerous events on the occasion of the Global Italian Gourmet Week. The theme of this year's Italian Gourmet Week is "Italian Gourmet at the Table: Sharing Taste and Health", and we are pleased to be here with you to kick off the week.
意大利对外贸易委员会上海代表处首席代表迪嘉庆（Augusto Di Giacinto）先生为开幕式致辞，并强调了意大利农业食品生产的质量和特点。“意大利对外贸易委员会作为政府机构，一直以来都以巩固和发展中意两国之间的商贸往来和经济发展为宗旨。近年来，在共同努力下，中意之间的商业和贸易关系稳步发展。‘意大利制造’产品在公众中越来越受认可和欢迎，特别是意大利食品。我非常荣幸大家前来与本次展会中意大利国家展团的优秀意大利食品企业近距离交流。他们都热切渴望向中国和亚洲的合作伙伴们展示他们最新的尖端产品和技术。”他表示道。
Mr. Augusto Di Giacinto, Chief Representative of the Italian Foreign Trade Commission (CFTC) Shanghai Representative Office, delivered a speech for the opening ceremony and highlighted the quality and characteristics of Italian agri-food production. "As a governmental organization, the Italian Foreign Trade Commission has always aimed to consolidate and develop trade and economic development between China and Italy. In recent years, with joint efforts, business and trade relations between China and Italy have grown steadily. "Made in Italy" products are becoming more and more recognized and popular among the public, especially Italian food products. I am very honored that you have come to have a close exchange with the outstanding Italian food companies in the Italian National Pavilion at this exhibition. They are eager to present their latest cutting-edge products and technologies to their partners in China and Asia," he said. He said.
“一直以来我们致力于开展丰富创新的活动，向中国消费者展示来自意大利的优质产品。意大利对外贸易委员会上海代表处如今与中国许多知名品牌和平台建立了长期合作关系，我们期待未来有更多的意大利食品进入中国市场，展示意大利的卓越品质。不仅如此，在我们与线上零售商超 Epermarket 和知名线上平台本来生活开展为期一年的合作期间，中国消费者可以通过小程序、网站和APP，购买并体验到高品质的意大利产品。”意大利对外贸易委员会上海代表处副代表秦佳（Cinzia Sarli）女士表示。
"We have always been committed to introducing quality products from Italy to Chinese consumers through a steady stream of innovative activities. The Italian Foreign Trade Commission's Shanghai Representative Office has entered into long-term partnerships with many well-known partner and platform in China, and we look forward to more Italian food products entering the Chinese market in the future, showcasing excellence from Italy. On air we have two yearly partnership with the online retailer Epermarket and with the leader direct to consumer Chinese e-commerce player 本来生活. In both cases you can find Italian pavilion on Miniprogram, website and app" said Ms. Cinzia Sarli, Deputy Representative of the Italian Foreign Trade
在开幕式上，意大利驻上海总领事馆与意大利厨师协会ADG (Ambasciatori del Gusto) 的主厨Samuele Maio和Fabio Maiano们一起，共同启动2023年全球意大利美食周，在开幕式上带来精彩的意大利美食烹饪秀。从意式早餐、到罗勒意面，意大利的各色美食深受现场观众及媒体的喜爱。
At the opening ceremony, the Consulate General of Italy in Shanghai, together with Chefs Samuele Maio and Fabio Maiano of the Italian Chefs Association ADG (Ambasciatori del Gusto), launched the Global Italian Cuisine Week 2023 with a wonderful Italian food cooking show. From breakfast to pasta with basil, Italian cuisine was a favorite among the audience and the media.
值得一提的是，这次的意大利美食主角是来自首都罗马的经典菜肴，主厨Andrea Botti为来宾们带来的意式经典风味罗马式牛肚 (Roman-style tripe)、罗马风味辣椒鸡 (Chicken and pepper “Sora Lella”)、通心粉 (Rigatoni Gricia style)让在场的观众都赞不绝口。
不仅如此，意大利甜品是如今中国市场的热门美食之一。来自意大利的主厨现场制作的简单而美味的甜点，例如独具匠心的提拉米苏和经典的咖啡冰淇淋，厨师 Samuele Rossi 演示并表演了手工制作冰淇淋Gelato的全过程，在品尝了这两款冰淇淋后，在场的观众报以热烈的掌声！欢迎您在 11 月 10 日 FHC 的最后一天，前来 N4 展馆参观意大利馆。非凡的意大利产品正等着您！
It is worth mentioning that the protagonist of Italian cuisine this time is the classic dishes from the capital city of Rome. Chef Andrea Botti brought the guests the classic Italian flavors of Roman-style tripe, Roman-style chicken with pepper (Chicken and pepper "Sora Lella"), and macaroni (Rigatoni Gricia style) that the audience was very impressed. Roman-style tripe, Roman-style chicken and pepper "Sora Lella", and Rigatoni Gricia style, all of which were highly appreciated by the audience. Welcome to visit out Italian Pavilion for the last day of FHC on 10th November at N4 Hall. Extraordinary Italian products are waiting for you’.
Not only that, Italian desserts are one of the popular cuisines in the Chinese market today. Chef Samuele Rossi demonstrated and performed the whole process of handmade gelato, and the audience applauded after tasting the simple yet delicious desserts made by the Italian chef, such as the unique Tiramisu and the classic Coffee Ice Cream!
意大利对外贸易委员会是支持意大利企业在国外市场上业务发展的政府机构。它也负责促进吸引外资在意大利投资。凭借充满活力、积极进取的现代化组织以及遍布国外的办事处，ITA为意大利中小企业提供信息、援助、咨询、推广和培训服务。利用最现代的多渠道推广和通讯工具，彰显着意大利制造在世界范围内的卓越地位。
ITA业务范围从遍及全球，从大型贸易促进办事处到意大利大使馆和领事馆，并与当地政府和企业紧密合作。ITA提供广泛的服务帮助意大利企业与海外企业相互对接：识别寻找潜在商业合作伙伴；为意大利企业安排双边贸易会议；组织贸易代表团访问意大利；官方参与在当地的交易会和展览会；组织与意大利专家的论坛和研讨会等。
ITA在中国已有50多年的历史，在北京、上海、广东和香港设有4个办事处，每年组织上百项推广活动以加强意大利和中国的关系。
The Italian Foreign Trade Commission is the government agency that supports the development of Italian companies' business in foreign markets. It is also responsible for promoting the attraction of foreign investment in Italy. With a modern, dynamic and motivated organization and offices abroad, ITA provides information, assistance, advice, promotion and training services to Italian SMEs. Utilizing the most modern multi-channel promotional and communication tools, it highlights the excellence of Made in Italy in the world.
ITA operates globally, from large trade promotion offices to Italian embassies and consulates, and works closely with local governments and businesses. ITA offers a wide range of services to help match Italian businesses with those abroad: identifying potential business partners; arranging bilateral trade meetings for Italian businesses; organizing trade missions to Italy; official participation in local trade fairs and exhibitions; organizing forums with Italian experts; and providing information and advice to Italian SMEs on the most modern multi-channel promotional and communication tools. trade missions to Italy; official participation in local trade fairs and exhibitions; organization of forums and seminars with Italian experts, etc.
ITA has been present in China for more than 50 years, with four offices in Beijing, Shanghai, Guangdong and Hong Kong, and organizes hundreds of promotional activities every year to strengthen the relationship between Italy and China.
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